Guess which long-standing Australian deli recently featured in the New York Times?

Welcome to my first blog post for WAX PAPER. My bold plan is to create interesting short articles that celebrate and advocate for change.

In this first series of posts, I'm going to be the cheerleader (no pom poms) for Australia's (particularly Western Australia's) food institutions, and the hospitality industry in general. 

So, to the question in the headline. Which long-standing Perth-based delicatessen was recently featured in the New York Times? Answer: The Re Store.  

The New York Times writer raves about the Re Store's continental roll and highlights how it is an Australian-Italian hybrid similar to America's hoagie or sub. 

Now, this is clearly awesome. Anyone who has experienced the joy of eating a Re Store conti roll would be proud to know it's being celebrated halfway around the world, and in New York no less. 

Thinking about it on a deeper level; however, what does this recognition signify? Given that the Re Store is something of an institution in Perth, I think it's fair to say that shopping there is about more than grabbing a roll; it's a little lunchtime experience. 

The Re Store is quite simply, a well-loved Perth icon. So the big question is, how can we use that knowledge as tourism leverage?

Check out the New York Times article HERE.